zsmith

About Zeb Smith, CPA

Hello! Here is a little about me. My purpose is to help outfitters and adventure guides grow profitable and thriving businesses through strategic planning and financial services. Doing so gives me the freedom to pursue my passion: spending time with my family hunting, hiking, camping, and all things outdoors. I am a licensed CPA. This means I am a leading expert in business finance and a qualified guide to help you on your business journey. I invite you to browse my blogs to learn how you can grow a profitable and thriving adventure business. If at any time you want to discuss your goals or to work with me, then please feel free to contact me. https://ascentunlimited.com/contact/

One Mindset Shift That Will Make Managing Your Finances Easier

2020-07-06T16:45:04+00:00

One Mindset Shift That Will Make Managing Your Finances Easier There is one mindset shift you can adopt today that will make managing your finances easier. This is the same shift that my clients do to: Improve profitability. Boost owner pay. Remove themselves from operations. Increase their business's value. Adopting this

One Mindset Shift That Will Make Managing Your Finances Easier2020-07-06T16:45:04+00:00

Small & Targeted Changes: The Easiest Way To Achieve Your Goals

2020-06-29T16:35:30+00:00

Small & Targeted Changes: The Easiest Way To Achieve Your Goals Have you ever bitten off more than you can chew? Only to find that you would have been better off to take smaller and more intentional strides? I know I have! Small & targeted changes are those that require minimal

Small & Targeted Changes: The Easiest Way To Achieve Your Goals2020-06-29T16:35:30+00:00

How Data Visualization and Trend Analysis Helps My Child Sleep

2020-06-22T20:30:06+00:00

How Data Visualization and Trend Analysis Helps My Child Sleep Happy belated Father's Day to all you Dads and Papas. What you do for your family is second to none! The struggle is real. Getting a baby to sleep is a challenge. However, it is much easier since we started monitoring

How Data Visualization and Trend Analysis Helps My Child Sleep2020-06-22T20:30:06+00:00

Three Target Benchmarks To Shoot For This Year

2020-06-15T18:49:42+00:00

Three Target Benchmarks To Shoot For This Year Managing sales and profits can be overwhelming. Shooting for small & tangible target benchmarks makes managing both much easier. In this week's video, I share with you three target benchmarks to shoot for this year. Teaser: Start with the end in mind &

Three Target Benchmarks To Shoot For This Year2020-06-15T18:49:42+00:00

Use Gross Profit Margin To Recover From Year To Date Losses And Make Projections

2020-06-08T16:35:03+00:00

Use Gross Profit Margin To Recover From Year To Date Losses And Make Projections Gross Profit Margin (GPM) is one of my favorite tools to recover from losses and boost net income. It is one of the first tells of a healthy business and one metric when managed well will turn

Use Gross Profit Margin To Recover From Year To Date Losses And Make Projections2020-06-08T16:35:03+00:00

Summer is here! Three strategies to keep your hard-earned revenue in your business.

2020-06-01T15:47:29+00:00

Summer is here! Three strategies to keep your hard-earned revenue in your business. You are working really hard to capture sales this summer. Here are three of my favorite cost and expense management strategies to retain the money generated this season. These strategies are simple, free, and a lot of fun!

Summer is here! Three strategies to keep your hard-earned revenue in your business.2020-06-01T15:47:29+00:00

How To Use Business Profits To Fund Your Personal Goals

2020-05-19T03:44:23+00:00

How To Use Business Profits To Fund Your Personal Goals I recently used my business profits to purchase a cargo trailer. It will be converted into a camper so I can spend more time with my family outdoors and stay warm during the cold hunting months. So stoked! In this video

How To Use Business Profits To Fund Your Personal Goals2020-05-19T03:44:23+00:00

Creating ‘Sales Synergy’ In Your Adventure Business

2020-05-17T03:27:06+00:00

Creating 'Sales Synergy' In Your Adventure Business 'Sales Synergy' is when you make little adjustments to your sales, that when layered on each other, have an exponentially larger impact on your bottom line. Hear how my recent experience purchasing Christine's Mother's Day present created 'Sales Synergy' for one little company in

Creating ‘Sales Synergy’ In Your Adventure Business2020-05-17T03:27:06+00:00

FREE Exercise: Steps To Define Your Personal Purpose

2020-05-17T03:28:37+00:00

FREE Exercise: Steps To Define Your Personal Purpose Your personal purpose is your GPS for decision making. In this video, I provide you with the steps to define your personal purpose. This is the exact exercise I go through with my clients and is the first exercise in my course, Grow

FREE Exercise: Steps To Define Your Personal Purpose2020-05-17T03:28:37+00:00
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