Capture The Right Historical Information To Make The Right Future Decisions

Ascent specializes in health-focused accounting. This means our priority is to help you improve the financial health of your business.

Your business is one tool within life’s financial toolbox.  Ask yourself:

  • Are you paying yourself appropriately?

  • Are dividends large enough to satisfy life’s needs?

  • Is your business turning a healthy profit of at least 15%?

  • Are you certain expenses aren’t costing you too much?

  • Do you consistently head-off problems before bigger problems evolve?

  • Could you benefit from training to improve business financial fitness?

Accouning can help you answer these questions and improve your finances! Below are Ascent’s services that will capture the right information, deliver financial reports, and provide operational insights so you can improve financial health and make the right decisions when decisions matter most.

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“One of the best things I did was hire an Accountant.”

   – Alastair Humphreys, Adventurer & Author

Accounting Services To Guide Informed Decision Making

“Accounting goes beyond basic reporting. As a Certified Public Accountant, I have the knowledge and expertise to help you take your business to the next level. Here are a few initiatives, often implemented by business owners just like you, to help make informed decisions, run a financially healthy business, and ultimately make dreams a reality.” – Zeb Smith, CPA

  • Break even analysis

  • Gap analysis

  • Bank score reports

  • Ascent’s Flagship Reporting Below

  • Business planning

  • Health monitoring

  • Market reserach

  • Pricing reserach

  • Industry research

  • Record activity

  • Reconcile accounts

  • Collect payments

  • Pay bills

Unsure of where to start? Not a problem! We’d love to help you start with the right initiatives that are in-line with your goals. Drop us a message with your thoughts, questions, or business concerns and we’ll get back with you soon.

Ascent’s Flagship Reporting Services


  • Professional insights
  • Basic reports (bs, pl, socf, gl)
  • Detail reports (sales, expenses)
  • Mapped accounts for decision makers
  • Benchmark analysis
  • Unreconciled accounts report
  • Incomplete bookkeeping report
  • Unmapped accounts report


  • Professional insights
  • Basic reports (bs, pl, socf, gl)
  • Detail reports (sales, expenses)
  • Mapped accounts for decision makers
  • Benchmark analysis


  • Professional insights
  • Basic reports (bs, pl, socf, gl)
  • Detail reports (sales, expenses)

Learn from business experts, understand your finances, head-off burdensome surprises, and run a financially healthy business.

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Frequently Asked Questions

Like legal and banking services, accounting is one of the necessary professional functions of your business. An accountant’s primary functions are to help you structure your business, design systems to efficiently run your business, monitor your business’s performance, and report your income (or lack there-of) to the appropriate agencies.

First and foremost, accountants have dedicated their careers to helping businesses succeed. As the quarterback of your business, wouldn’t you want a competent tailback to help drive the business to a profitable scorecard? Oh wait… Tim Tebow was a quarterback AND running back… Look where that got him.

The simplest answer is licensing. Not all accountants are CPAs.

Certified Public Accountants (CPAs) have been coined the most trusted business advisers. This is because every CPA must demonstrate through the licensing process:

  • A minimum 150 credit hour degree with required hours in economics, finance, marketing, and management, etc
  • Established work history
  • 40+ hours in annual continuing education
  • And much more.
  • Accounting services range from $100 for a simple tax filing to $300k/year for an internal audit department. We’ve provided a helpful tool above to help you gauge your needs. Of course, the best way to price your need, is to call a few accountants in your area.
  • Note, the best accountant for you might be half-way across the nation. In today’s virtual world relationships can be built and information can be exchanged easily, broadening your ability to work with the right professional. We suggest you do some research and find an accountant who specializes in your type of business, industry, age demographic, etc. The most important thing, however, is to hire someone you get along with and trust.
  • Give us a call. If we can’t help you, we will help you find the right accountant who will deliver to you the most bang for your buck.

Use what we call the ‘envelope’ system. Set-up different bank accounts for different purposes (income, profits, owner compensation, taxes, expenses, etc.). Deposit all money received into the income account. On a regular schedule, transfer money into each of the other bank accounts. Spend money ONLY from the expenses account.

Different sizes and types of businesses need to transfer different percentages to each account. Give us a call and we’ll let you know what percentages are appropriate for you. We’ll do this free of charge because we want you to be financially healthy!

No. Years ago, many accountants added tax reporting to their service line-up because it complemented their existing services (and the IRS recognized CPAs as allowable reporting agents). However, in today’s world, it is harder for accountants to generalize their practices and provide both accounting and tax reporting services. As a result, the accounting profession, just like all industries, need to specialize to stay relevant and provide the best possible service to their customers. It is often common and beneficial for one business (even small businesses) to have multiple accountants; allowing them to cost-effectively leverage the expertise of multiple professionals.
  • Of course you can. There’s a lot of information out there to help you learn best practices, build key performance indicators that will improve your business profitability, stay on top of the everchanging tax code, etc. But who has time for that?
  • Seriously though, it’s a great idea to have someone as a resource for when you can’t do everything yourself. Hire someone, it doesn’t have to be an accountant, but anyone as a business coach. You’ll find any coach will deliver invaluable insight, and stimulate creative thinking, when running your business.

The world is everchanging and so are the businesses around you. Your competition continues to evolve with the trends and technology unique to your industry. To stay relevant, you must change as well. Do you want to be responsible for staying relevant with your business AND manage the changes in the accounting industry? I didn’t think so.

We utilize select cloud-based tools to help us do our job. We’ll set you up with these systems. Often, we will integrate your sales, recordkeeping, and banking systems with ours, so you don’t have to personally deliver anything. It’s that simple!

Generally speaking, profit as a % of revenues should be 10% or more. However, if your intention is to grow your business, you need to profit at least 15% of revenues. This will allow you to healthily invest in your business’s future.

Note, you want to be smart with your 5% re-investment in the business. Look at your options, project sales and costs of each, and pick the one that will produce the highest future profits. We suggest you consider at least three options before choosing your next investment.

“Ascent has taken the stress out of understanding our business’s finances and brought the reassurance we were looking for. Their attention to detail and advisory skillsets exceeds anyone we’ve worked with prior. We feel at ease now.

Ownership, Le Platt's Pond

“The Ascent team is very professional and has been there for me and my small business. Their advice have helped my business grow in the best way possible! I 100% recommend Ascent Accounting and Consulting, LLC!”

Ownership, The Zen Den

“Ascent has been an enormous help in managing the finances of our business. They helped us clean up our records and create systems that fit within our management style to help us stay organized. I highly recommend their services!”

Ownership, Albrechta & Albrechta, LLC

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