Accounting is the #1 business function to help you grow a profitable adventure business.

Ask yourself:
  • Are your activities priced correctly or do you leave money on the table?

  • Are you getting the best return on your sales costs & operating expenses?

  • Does your business realize enough net profits to afford future growth, pay-down debts, and pay dividends?

  • Could you pay yourself more as the owner of your business?

Accounting answers all these questions and more!
Are you in need of an accountant? Check out my professional services page.

What does this mean for you?

When leveraged properly, the information captured by your accounting efforts will help you proactively head-off problems. This means no more putting out fires and more time outside delivering lifelong memories.

Accountants even have the knowledge and expertise to help you take your business to the next level.

Download my free e-book, “13 Key Metrics To Grow A Profitable Adventure Business” to discover the metrics necessary to achieve your goals and put more money in your pocket.

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put more money in your pocket tomorrow
Provide your information below to claim
your copies of my e-books.

You will receive an email to download
each as well as free workbooks
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Below are the most common accounting functions utilized by operators just like you.

Read this blog to learn how one outfitter adopted a few accounting functions and improved profits by over $309k in two seasons.

  • Business Planning

  • Risk Management

  • Financial Spokesperson

  • Growth Research

  • Data Analysis

  • Financial Reports

  • Cash Projections

  • Break Even Analysis

  • Benchmarks & Ratios

  • Tax Returns

  • aka Controller

  • Manage Teams

  • Daily Oversight

  • Loss Prevention

  • Systems Design

  • Data Entry

  • Collect Payments

  • Pay Bills

  • Reconcile Accounts

  • Payroll & Sales Tax

If you are interested to see how accounting services will put more money in your pocket, then complete a service form today.

Do you want to improve your seasonal cash flows?

Download “How To Plan Cash Flows During The Shoulder Season” today.

It includes instructions, exercises, and other free resources to help you grow your cash balances fast!

“One of the best things I did was hire an Accountant.”

   – Alastair Humphreys, Professional Adventurer

Claim your free e-books today &
put more money in your pocket tomorrow
Provide your information below to claim
your copies of my e-books.

You will receive an email to download
each as well as free workbooks
and instructional videos to help you adopt the material and put more money in your pocket.

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a direct email at zeb@ascentunlimited.com
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“In just one season, Zeb helped me generate an additional $131,274 in net profits.”

David, Durango Rivertrippers

“Zeb has helped us gain a complete grasp of our financial picture and build some certainty into a historically unpredictable business.”

Amber & Mike, American Adventure Expeditions

“Zeb has been an enormous help in managing my business. I feel great because of him!”

Erick, Rock Pirates Backcountry Adventure Tours & Rentals
Download my free ebooks
Claim your free e-books today &
put more money in your pocket tomorrow
Provide your information below to claim
your copies of my e-books.

You will receive an email to download
each as well as free workbooks
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Frequently Asked Questions

The simplest answer is licensing. Not all accountants are CPAs.

Certified Public Accountants (CPAs) have been coined the most trusted business advisers. This is because every CPA must demonstrate through the licensing process:

  • A minimum 150 credit hour degree with required hours in economics, finance, marketing, and management, etc
  • Established work history
  • 40+ hours in annual continuing education
  • And much more.
  • Accounting services range from $100 for a simple tax filing to $250k/year for a CFO.
  • Your best bet is to call up a few accountants and inquire about their services. Make sure to pick an accountant that:
    • Understands your industry
    • Spends time understanding you and your business needs before doing any work
    • Provides a fixed-fee arrangement based on the service scope
    • And one that you ‘jive’ with
  • The best accountant for you might be half-way across the nation. In today’s virtual world relationships can be built and information can be easily exchanged online, broadening your ability to work with the right professional. 
  • No. Years ago the IRS recognized CPAs as allowable reporting agents. Many accountants added tax reporting to their service line-up at this time.
  • In today’s world, it is harder for accountants to generalize their practices and provide both tax reporting and accounting services.
  • The accounting profession now needs to specialize to provide the best possible service to its customers.
  • It is now common and beneficial for one business (even a small business) to hire multiple accountants. This allows you to leverage the expertise of multiple professionals at an affordable price.
  • Of course. There is a lot of information available help you effectively manage your finances.
  • I would suggest you look at your future growth plans. Do you anticipate to do all of the accounting when your business has grown? If not, it is in your best interest to start building a relationship with a good accountant when you are small.