Accounting is the #1 business function to help you grow a profitable adventure business.

Ask yourself:
  • Are your activities priced correctly or do you leave money on the table?

  • Are you getting the best return on your sales costs & operating expenses?

  • Does your business realize enough net profits to afford future growth, pay-down debts, and pay dividends?

  • Could you pay yourself more as the owner of your business?

Accounting answers all these questions and more!

What does this mean for you?

When leveraged properly, the information captured by your accounting efforts will help you proactively head-off problems. This means no more putting out fires and more time outside delivering lifelong memories.

Accountants even have the knowledge and expertise to help you take your business to the next level.

Download my free e-book, “13 Key Metrics To Grow A Profitable Adventure Business” to discover the metrics used by accountants and business owners who have grown wildly profitable adventure businesses across the globe.

Below are the most common accounting functions utilized by adventure businesses just like you.

Read this blog to learn how one outfitter adopted a few accounting functions and improved profits by over $309k in two seasons.

  • Business Planning

  • Risk Management

  • Financial Spokesperson

  • Growth Research

  • Data Analysis

  • Financial Reports

  • Cash Projections

  • Break Even Analysis

  • Benchmarks & Ratios

  • Tax Returns

  • aka Controller

  • Manage Teams

  • Daily Oversight

  • Loss Prevention

  • Systems Design

  • Data Entry

  • Collect Payments

  • Pay Bills

  • Reconcile Accounts

  • Payroll & Sales Tax

If you are interested to see how these accounting functions will boost your profits, then complete a service form today.

Do you want to grow a profitable adventure business? If so, I encourage you to download my e-book, 13 Key Metrics To Grow A Profitable Adventure Business.

In it are the key metrics, figures, and ratios you need to grow, profit, and thrive. These are the same key metrics used by my clients who improve profits by hundreds of thousands of dollars in single seasons. 

If you are in need of an accountant, then check out my professional service page

“One of the best things I did was hire an Accountant.”

   – Alastair Humphreys, Professional Adventurer

“In just one season, Zeb helped me generate an additional $131,274 in net profits.”

David, Durango Rivertrippers

“Zeb has helped us gain a complete grasp of our financial picture and build some certainty into a historically unpredictable business.”

Amber & Mike, American Adventure Expeditions

“Zeb has been an enormous help in managing my business. I feel great because of him!”

Erick, Rock Pirates Backcountry Adventure Tours & Rentals
Download my free e-book
Learn more about Zeb
Watch my vlog posts
Read about my services
Complete a service form

Frequently Asked Questions

The simplest answer is licensing. Not all accountants are CPAs.

Certified Public Accountants (CPAs) have been coined the most trusted business advisers. This is because every CPA must demonstrate through the licensing process:

  • A minimum 150 credit hour degree with required hours in economics, finance, marketing, and management, etc
  • Established work history
  • 40+ hours in annual continuing education
  • And much more.
  • Accounting services range from $100 for a simple tax filing to $250k/year for a CFO.
  • Your best bet is to call up a few accountants and inquire about their services. Make sure to pick an accountant that:
    • Understands your industry
    • Spends time understanding you and your business needs before doing any work
    • Provides a fixed-fee arrangement based on the service scope
    • And one that you ‘jive’ with
  • The best accountant for you might be half-way across the nation. In today’s virtual world relationships can be built and information can be easily exchanged online, broadening your ability to work with the right professional. 
  • No. Years ago the IRS recognized CPAs as allowable reporting agents. Many accountants added tax reporting to their service line-up at this time.
  • In today’s world, it is harder for accountants to generalize their practices and provide both tax reporting and accounting services.
  • The accounting profession now needs to specialize to provide the best possible service to its customers.
  • It is now common and beneficial for one business (even a small business) to hire multiple accountants. This allows you to leverage the expertise of multiple professionals at an affordable price.
  • Of course. There is a lot of information available help you effectively manage your finances.
  • I would suggest you look at your future growth plans. Do you anticipate to do all of the accounting when your business has grown? If not, it is in your best interest to start building a relationship with a good accountant when you are small.